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Half Price

During a four hour drive home from Huntsville, Alabama yesterday, I noticed a Sonic fast-food restaurant with a brightly flashing sign reading: "1/2 Price Drinks Every Day!".

Ahem.

If the price is set that low every day, doesn't it, really, become the standard price by which other days should be measured? Their drinks are no longer "half-priced"... they're just lower than the other guys'... or lower than they used to be.

It was not a very exciting four hour drive.

-- Eric

[16 May 2008]
   
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